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OUR heritage

Iron Edge's serious training mission started back in 2002. At the time, company founder Rick Ravensdale was an accomplished athlete and personal trainer. But he was frustrated. He couldn't understand why most training equipment was so inadequate at developing dynamic, functional athletes. So Rick studied the way professional strength athletes trained - especially the dominant Russian Olympians. And that's how he discovered kettlebells.

Back then kettlebells were confined to Russia. No-one would send Rick one. So, with the help of a local cabinet maker and foundry, Rick made his own. The impact the kettlebell had on Rick's training was immediate. More strength. More power. And so, with nothing more than a maxed out credit card, Rick started manufacturing kettlebells in Australia. Iron Edge was born.

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2003

First production run of 100 kettlebells warehoused in a garage

Kostya Tszyu signs on to use Australian Kettlebells

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2005

Australian Kettlebells brings the legendary
Steve Cotter out for an Australian Tour

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2006

Company changes name to Iron Edge and opens first
showrroom in Richmond

2008

500th product is added to the Iron Edge range -
now the biggest in Australia

2010

Launch of the revolutionary Matrix Rack - designed, engineered and manufactured in Australia –
Become an Official equipment supplier to The Melbourne Storm

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2012

Iron Edge moves to 1200m2 showroom in Glen Iris, Melbourne

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2014

Secured partnerships with: Collingwood FC, Geelong Cats, Carlton FC, Melbourne Storm, Cronulla Sharks

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2002

Australian Kettlebells founded by Rick
Ravensdale in Melbourne, Australia

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2004

Prograde kettlebells, power clubs and power bands added to product lineup. First Kettlebell Certification Course run.

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2007

The 50,000th product is sold

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2009

100th CrossFit box fit out

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2011

3 time Australian Powerlifting Champion Steve Pritchard signs on as an Iron Edge brand ambassador

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2013

150,000th customer served
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Open a 4000m2 warehouse and manufacturing facility in Dandenong, Melbourne

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2015

Reshaping the commercial gym landscape lead by partnership with Fitness First

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