why iron edge

Why Iron Edge

1. Peace of Mind

With over 200,000 satisfied customers, Iron Edge is Australia's No.1 high performance strength training brand. We've been fitting out elite high performance gyms for the likes of Collingwood Football Club and the Australian Defence Forces for years. We know what you need and what you don't. Our products are constantly being tried, tested and improved to be the best they can be. And we stand behind them accordingly.

2. Product Range

Iron Edge have the biggest range of high performance training equipment available in Australia. From enormous modular Matrix Frames, through to kettlebells, rowers and weightlifting equipment. In all we stock over 1000 different products at our 7000m2 warehouse facility in Melbourne so you'll always be able to get what you want and, most importantly, when you need it.

3. Engineering

At Iron Edge we manufacture the all important racks, frames and cages to a principal of excellence; not a price. That's why they are amongst the most envied and widely copied products available. Iron Edge engineers and manufactures these items in Australia - we even have the 'Australian Made' badge to prove it. That means your Iron Cage, Matrix or Assault Rack is designed by Certified Iron Edge Engineers, prototyped, tested and manufactured to be the best. You'll get superior performance, seamless expandability and legendary durability.
That's why Iron Edge is the choice of Australia's best athletes, coaches and gyms. And why anything else is just compromise.

4. Expertise

When you promise 'serious training' you have to back it up. Fortunately we do, drawing on our extensive experience dealing with Australia's best coaches, athletes, sports scientists and exercise physiologists. It's enabled Iron Edge to be one of Australia's leading authorities in high performance strength training and sees us 'training the trainers' on a daily basis. Our staff include Masters of Strength & Conditioning, Exercise Physiologists, a Kettlebell Master of Sports, Level 1 CrossFit® Trainers plus highly experienced industry professionals. You can speak to them on the phone or via email and in most cases get a response within 24 hours.

5. End to End Service

When it comes to fitting out a gym, studio or box only Iron Edge offers a total end-to-end service. Forget the headaches working out what you need, designing your gym space or co-ordinating multiple trades and suppliers. With Iron Edge it is all done for you.

6. Iron Edge Finance

With Iron Edge Finance you can kick your business off faster than ever before. Enjoy huge tax savings and get straight into it because in most cases you don't need a deposit or security. Terms range from 2 - 5 years making it suitable for any budget. It takes just 10 minutes on the phone to apply.

7. No 'BS' Guarantee

We don't just say our products are the best available. We back it up with an industry leading guarantee. That means if your Iron Edge equipment is faulty or fails to deliver on its promise we will replace it. Conditions do apply.

8. TradePass

TradePass is more than just a FREE discount pass for fitness industry professionals. It entitles holders to unique offers based on their industry role plus event invitations and their own account manager. It's available to selected gyms, personal trainers, exercise physiologists, exercise scientists, sporting organisations, osteopaths, chiropractors, physiotherapists, the ADF, police, fire fighters, ambulance and Crossfit affiliates. You just need a relevant fitness certificate, ABN (or defence email address for ADF members).